Ciclovia Recreativa

Evaluation tools for the Ciclovía Recreativa

part 1 of 7

The evaluation and monitoring of the Ciclovía Recreativa provides evidence for decision makers, program organizations and the community. Tools used for the evaluation of Bogotá´s Ciclovía , that can be used by other programs, are presented below.

Stakeholder Analysis

What is a stakeholder analysis?

This study consists of identifying and analyzing the needs, interests and concerns of the different actors that will be involved in or affected by the program (because they are directly involved in decision making or otherwise be taking part in the program).

What is its purpose?

To identify who should be aware of the program, what their positions and interests are, and how the program can be presented in a manner that is attractive to them. This helps to foresee any challenges and maximize the potential for success.

What steps should be followed?

Step 1: Identify the stakeholders
Include public and private institutions, community members, networks, groups, or individuals. You should try to make a list as complete as possible. The following table presents a list of potential Ciclovía Recreativa stakeholders.

Public Institutions	Private Institutions	Community
Municipality	Transportation Businesses	Potential Users
Department of Transportation	Potential Sponsors	Neighborhood councils, community action groups
Parks and Recreation Department	Sports Clubs
School Districts	Academic Institutions	Repair Shops
Urban Planning Department	Professional Associations: retailers, hotels, restaurants	Personal vehicle users
Department of Public Health	Fairgrounds/ exhibition sites	Bicycling Organizations
Environmental Protection Department	Non-Governmental Organizations	Religious Centers
Public Works Department	Media	Hospitals
Police	Chamber of Commerce	High Schools
Public Space Committee	Retailers	Non-Governmental Organizations
City Council
Fire Department
Emergency Services

Step 2: Conduct focus groups
Small groups of 10 to 12 people, with different points of view on the subject. It seeks to brainstorm ideas and clarify what are the different perspectives of the various stakeholders.

Step 3: Organize the information in a matrix
Below are two different matrices you can use:

Matrix 1:
Organize the information according to the interests and power of each stakeholder. “Interest” is measured by how much a stakeholder can be affected by the program and what is their degree of interest or concern. “Power” refers to the influence that a stakeholder has over the program and to what degree they can facilitate or obstruct the process. The matrix includes suggestions on how to approach each stakeholder.

Matrix 2:
This matrix also includes information on attitude (interest) and power, but instead of qualifying them as high or low, it contains an estimate of every aspect and a confidence level for each. The matrix is filled out in the following manner:

Column 1: Stakeholder

Column 2: Estimate of Stakeholder Attitude:
++: Completely Supportive.
+ : Supportive
0 : Indifferent or Undecided
- : Opposed
-- : Completely Opposed

Column 3: How certain are you of the estimate in Column 2?
/:   Completely Certain
¿     Reasonably Certain (lack information, some doubts)
¿?   Informed Guess
¿?? Just a Guess

Column 4: Estimate of Stakeholder Influence:
H: High. A lot of power, formal or informal.
M: Medium. Possible to achieve goals despite the opposition of this group, but not easily.
L: Low. This group or individual has little influence.

Column 5: How certain are you of the estimate in Column 4? (see Column 3)?

Column 6: Strategy

Step 4: Designing Strategies
You should consider how to attract the different stakeholders, how to present the program and information, and how to maintain a relationship with the stakeholders. Establish who will make contact, how, and what message will be transmitted. The participation of each group, individual or institution can be categorized according to their interest (attitude) and power (influence) into the following roles: just an informant, consultant, directly involved in decision making, or as a co-actor in the implementation process.

The stakeholders that have power and interest in the program are those that should be recruited and actively included. At the highest level of power are the decision makers, usually members of the government. Below them are those people whose opinion is important, such as popular opinion leaders.

The stakeholders with high interest but low power should be informants, and, if they are organized, can serve as the basis for the coalition that will advocate for the program. Those with low interest and high power should be involved and/or have their influence neutralized.

Once you identify the stakeholders upon which you focus your work, you can begin putting forward your proposals for implementing a Ciclovía Recreativa. Once you obtain their approval and support, you should request a written document where they formalize their acceptance of the program, with the goal of avoiding future legal problems.

Sustainable Transportation Public Awareness and Behavior Change. Training course developed for GTZ, a Danish non-governmental organization.

For more information, contact Adriana Díaz del Castillo: addiaz@uniandes.edu.co

Additional references can be found in the complete version of the manual (download)

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